Jay Jays x Netflix

Welcome to

The Reactor


A full service strategic, creative and design agency that builds brands, makes ads and helps you win... 

We always begin at the end


Our central focus is always “What does a win look like for you?”.


Once we know what that win is, we keep it front and centre through the whole process. This way everyone retains a sense of clarity around the task at hand – both client-side and agency-side.


Vital Greens - More Betterness

182992457 PINK 2 LEVELS DARK.jpg

Wallace Bishop - Play Favourites

Brand Strategy is built

with your people


One of the great under-utilised resources in most businesses is the knowledge and experience of your team.


They know your target markets and they know your competitors. They also know why you're better than the others and where your weak points are. We work with you and with them to distill this knowledge to create a Brand Strategy for you that is focused on helping you to win.

Creative and

Strategy are aligned


Your Brand Strategy gives focus to our creative development and production process and saves you plenty of time and money. This is because everyone understands what is needed to achieve the win.


Instead of endless drafts adjusting and adapting, we spend our time getting your brand out into the market place. Faster processes, less meetings and deadlines that are achieved.


Mr Men - mrmodels.com


Pausefest - #sendmetopause

We have In-house
Production and Creative


We find that keeping Creative and Production in-house delivers better control for us and better value for the client. 


Our in-house services include:

  • Graphic Design, Still Photography and Video.

  • Online Adverts, Social Media, SEO and Search Engine Marketing,

  • TV Commercial Scripts & Shoots, Radio Spots and Outdoor Advertising.

We track your
Brand Performance


The proof of any brand is in the data – in the end, have you achieved the win you were after? And … where can performance improve?


By tracking brand performance along the Path to Purchase we can see what's working, what could work better and where a different approach is required. This way our clients end every project with clear measures to quantify their win.


This also provides many of the answers we both need to refine our next campaign. 


Lekker Bikes - Dutch For Tasty